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DATETITLECOMMENTS
27-Mar-15Beyond clicks: Keys to online-to-offline tracking and attribution discussed at SMX WestOptimizing ads when customers go online first, and then visit your store.
26-Mar-15Re-Think Search: Use SEO to grow your business, not for ranking.SEO happens when you're doing other things right.
18-feb-14What SEOs can uniquely do7 good tips
11-feb-14Paid search on retailer’s sites pays offAdvertise products on other retailer’s website
11-feb-14RKG Digital Marketing ReportHow spending on ads pays off
3-feb-1410 Questions to asking a PPC AgencyContract, Owernship, Reports, Experience, Certification, Management, Stragegy, Examples, Networks,
13-Jan-14Survey of Web marketing Channels 2014What’s up and what’s down.
20-Nov-13Why clients buy SEO?13 pros give their answer
15-Nov-13How to Overcome Client ObjectionsRankings, Grown, Client Involvement
25-Sep-13Top 7 Online trends for 2014Content marketing, Social media marketing, Promineance of Images, Less is more, Mobile friendly, Ad retargeting, SEO & social intertwined
25-Sep-13White Papers, Key to SuccessHow to promote white paper through multiple channels.
27-Aug-13Shopping Cart ReviewsGreat review of plugins for shopping carts
27-Aug-13How 7 Compaires increase Revenue by 425%Pricing, Menu structure, Visitor flow, Responsive, Email, Retargeting,
22-Aug-13Future of Customer AttributeLong article about customer’s mix of activity, and how to adjust
18-Jul-13Buying Competitve Keywords is not trademark infringmentLens.com vs. 1-800 Contacts.com court battle.
16-Jul-13Top 10 Marketing BooksGuerrilla Marketing, Crossing the Chasm, Life to PT Barnum, Selling the Invisible, the Psychology of Influence, Positioning, Buyology, Permission Marketing, The Long Tail, the Madness of Crowds
16-Jul-1321 Tactics to Acquire CustomersA full list
16-Jul-13What make an ideal SEO employee9 companies provide their opinions
8-Jul-13How to get important people to read your emailsSubject line, Why, Homework, Commonalities, Specific, Gratitude
26-Jun-13Search: #1 way customers find your website50% of overall website traffic comes in from natural search
30-May-13How to split your budget between SEO and PPCBased upon a case study, real methodology
28-May-13SEO Reporting & MetricsExpectations, Goals & Benchmarks, Conversions, Metrics & actions,
20-May-13Obsess About Real Business FunctionalityHow to go from visitors, to sales
18-May-13Google will dominate the web for decades to comeBecause they in all the big areas, doing all the right thing
8-May-1370% of Customers pay < $1000 per monthAn SEO Survey
17-Apr-13The Rise of the CMODigital marketing’s strength
16-Apr-13Google SupportBest resource on Google support mechanims.
15-Apr-13How to get Real Business from TwitterSearch, Say Hello, Follow, Learn, Set up a feed, Make a mention, Grab some lunch
15-Apr-13Business puts Dollars to Internal Social DevelopmentReveals the budgets
15-Apr-1368% of Marketers budget a signicant share to influence marketingDo social media, but they don’t measure it.
10-Apr-138 priorities for any one-man marketing teamSet strategic marketing goals, Establish your audience, Focus on the right social media platforms, Schedule out social media updates, Create evergreen content, Effectively use calls-to-actions, Set up automatic workflows, Use A/B testing
8-Apr-13Ultimate List of Resources for Customer AcquistiionContent marketing, SEO, Email marketing, Copyrighting, CRO, Social Media, Analytics
2-Apr-13Shopping Bloggers with Stories to TellStory about a new service that gets your product out to social influencers who’ll blog about it.
21-Mar-13Attract Customers To Your Community with Contnet1) Build content, 2) Add value 3) Create Strategy
15-Mar-13How CEOs can be great marketersHow the CEO can prostialize your brand, or at least help you
5-Mar-13Creating Buy In for SEO
4-Mar-13Selecting an SEO Agency
1-Mar-13Link Building for Reputation Management
1-Mar-13A Life Reputation Managmeent Case Study
25-Feb-13Why Google scares the hell out of retailersWhy you need to content with Google
25-Feb-13Google Panda Two Years LaterWhat happens to crappy websites after Panda
25-Feb-13Talk Revenue with your clients
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